Tourism Matters...

Facebook won't do your work for you...
At Plan B We're involved in a number of music related projects just now with WinterStorm (our rock festival), South Beach Sessions (a series of acoustic and blues rock gigs) and a new Punk/Indie weekender in the planning for August 2017.As a result of thi...

Early season bookings can give you the start you need.
Some days you may struggle to choose a subject to write about but today wasn't one of them.It opened with an article in my inbox indicating that Expedia had quietly retired Venere from the OTA shelves. Venere was Expedia's equivalent of Priceline's Bookin...

First Claymore Sites of 2017 Go Live!
It was a very busy Festive period for us in the Irvine office with a number of sites scheduled to go live both sides of the Festivities with our Claymore Sites brand.We were particularly delighted with the first two Claymore powered sites of the new year,...

2017 and Tourism Still Matters!
We first launched Tourism Matters as a blog way back at the beginning on 2008 on the tails of our belief that Content was King. We thought that the world was ready for sharp insight and biting comment on the delivery of tourism marketing.We were right - t...

Maximise your Conversion with the right Booking Engine
Our three cogs approach has long been a part of our thinking and it does seems to help when trying to change operators' thinking towards on-line marketing.Build your site; Develop your relationships, Maximise your conversion.It sounds simple and in actual...

Tourism Matters News Archive

The Claymore Project

The Claymore - A Double Edged Sword

The Claymore is a bespoke designed and developed - and wholly independent - Content and Destination Management System that has been built specifically for the creation of direct website marketing for the hospitality and tourism sector.

Over the past decade the Claymore has provided content management solutions for hotels and guest houses large and small; it has provided integrated on-line marketing products for small chains and marketing groups; it has developed niche products for golf and music related businesses.

In building the functions of The Claymore we always recognise that your website is only one of your distribution channels and we are always developing tools to make integration with your other communciations methods friction free.

Our new suite of Open Rooms products provide high quality, high added value online marketing solutions for the accommodation sector while our SiteBuilder SME range is ideal for the retail or visitor attraction sector.

Please contact our knowledgeable account management team if you require more information or a demonstration.

Log in below or click on the links for more information.

Accommodation providers of all sizes need a much more co-ordinated approach to marketing their business online and Open Rooms provides the integration that your property needs.

Your marketing campaign needs to be driven by an attractive and structured site that graphically reflects your business, your ethos and sells your rooms efficiently and effectively.

The relationships you build, through your social media activities, your email campaigns and your content development, provide the drive that generates traffic; a flow that builds customer awareness, interest and desire and ultimately a call to action

And your booking engine, critically, must work with your site and your relationships to maximise your conversion 24/7 and turning your looker to a booker with the least possible resistance.

Our experienced design and account management team can provide the independent hotelier, guest house owner or self catering operator with the tools to ensure that these marketing cogs can power more low cost DIRECT business back to your bottom line.

Why not discover how we can help you drive your online business that bit harder and faster this year? Whether your priority is your site, relationships or conversion we are certain we can improve your business.

Develop your site; Build your relationships; Maximise your conversion.